Agricultural machinery industry will usher in a golden 10 years


农业机械工业即将开启又一个黄金十年  “党十六大召开以来的十年,是我国农机工业发展的第一个黄金十年,农机工业呈现出产业规模不断扩大、市场快速增长、产品结构不断优化、科技创新能力增强、出口增势强劲、贸易顺差屡创新高的新局面。在我国由传统农业向现代农业转变、农林牧副渔机械化全面推进、农机作业社会化纵深发展、农产品价格不断攀升、国际农机市场转好、国家政策强力支持的背景下,未来十年将成为我国农机工业又一个黄金十年。”日前,中国农机工业协会名誉会长高元恩在接受本报记者采访时表示:  今年农机工业有望再创新高   伴随着全球的人口总量不断增长以及城市化进程的加快、人类食品结构不断变化、新能源快速发展,对粮食的需求量和质量要求不断提高。农产品价格不断攀升,农民收入持续增长,又刺激了对农业的投入热情,促进了农业机械市场的快速发展。在过去的5年中,全球农机工业产值从2006年的560亿欧元增长到2011年的800亿欧元,今年更有望创造860亿欧元的新高。   今年我国农机工业各项指标均保持持续快速增长,但增幅回落。中国农机工业协会近日发布的统计数据显示,今年1~9月份,全行业规模以上企业实现工业总产值2264.83亿元,同比增加了18.69%;实现工业销售产值2216.19亿元,同比增加了18.85%;实现出口交货值194.64亿元,同比增加35.50亿元。中国农机工业协会预计,今年全年工业总产值将超过3000亿元,同比增长15%左右。   满足市场需求靠创新   高元恩表示,农机工业持续增长一是得益于国家政策。今年国家继续对农机购机实行财政补贴,财政购机补贴资金达到了200亿元的历史新高。各地财政对重点扶持的农机具实行累加补贴、作业补贴和保障性补贴,一些省市还对玉米机、插秧机等机具首次实行了普惠制补贴。如江苏省对收割机等机具实行了普惠补贴,对小麦机和全喂入水稻机的拉动效应非常之大。今年上半年江苏省联合收割机就补贴了9063台,比去年增加了8000多台。   二是市场新需求开始发力。市场是农机工业发展的根本,今年农机市场发生变化,新需求拉动明显,大型拖拉机、玉米联合收割机、大型配套农机具、畜牧机械、精深农产品加工设备等形成高端产品的新兴市场,促进行业持续稳定发展。由于中小马力拖拉机、小麦联合收割机、农用运输车等保有量迅速扩大,新增市场增速下滑,更新市场已具规模,为行业产品升级提供了一个大市场。   “我们必须要看到的是,中低端产品如中小拖拉机、背负式喷药机、4公斤以下小麦收割机、履带式水稻收割机、2行玉米收获机目前产能过剩,市场竞争激烈,而高端产品如大型收割机、电控大拖及配套农具、大型施药机械、特种作物收割机、青饲料收获机的国内产能不足,只能依赖进口。创新是企业发展的动力,品牌是企业生存的保障,新产品正在成为市场的宠儿,追求品牌农机已成为用户的首选,这就要求农机企业要在产品创新、制造创新、品牌培育和服务创新上下功夫,不断满足新兴市场需求,为企业带来新的经济增长点。”高元恩说。   不同产品市场火爆与锐减并存   今年的农机市场产品呈分化发展态势,有增有减,火爆与锐减并存。其中以中小马力拖拉机和小麦联合收割机为代表的市场保有量大的产品产量大幅下滑,以大马力拖拉机和玉米收获机为代表的新产品爆发式的增长,以水稻联合收割机、插秧机为代表的水田机械发力,以畜牧机械、农产品加工机械为代表的拓展类产品成为市场的新热点。   “造成这一现象的主要原因是中小马力拖拉机和小麦联合收割机产品同质化严重,低端产品的市场饱和度达到了高位,产品进入更新换代时期。饱和度过高又带来农机作业量及作业区域的减少,农机服务作业收入和获利空间降低,影响了农民的购买积极性。”高元恩解释说,“玉米收获机持续火爆的原因一是市场刚性需求较大,二是吉林、江苏等省对玉米机实施了区域性的的普惠制或重点补贴,进一步刺激了市场,三是企业销售策略更加灵活和有力度,四是二行玉米收获机爆发式增长。”   水稻收割机今年市场火爆是产品技术、质量提升的综合积累,水稻收获机可靠性、使用性能、服务质量的提高带来产品成熟度和用户接受程度的提升。此外,丘陵地区农业劳动力短缺进一步加剧,对水稻机械化作业需求的提高,也刺激了水稻收获机的快速增长。

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