The agricultural machinery industry is about to open another golden decade. Ten years since the 16th National Congress of the Communist Party of China was the first golden decade of China's agricultural machinery industry. The agricultural machinery industry has shown an ever-expanding industrial scale, rapid market growth and continuous product structure. The new situation of optimization, technological innovation, export growth, and trade surplus have reached new heights. In China, the transition from traditional agriculture to modern agriculture, the promotion of agriculture, forestry, animal husbandry and fishery, the socialization of agricultural machinery operations, and the rising prices of agricultural products Under the background that the international agricultural machinery market is improving and the national policy is strongly supported, the next ten years will become another golden decade for China's agricultural machinery industry.” Recently, Gao Yuanen, honorary president of China Agricultural Machinery Industry Association, said in an interview with this reporter: This year The agricultural machinery industry is expected to achieve new heights. With the continuous growth of the global population and the acceleration of urbanization, the changing human food structure, and the rapid development of new energy, the demand for food and quality are constantly increasing. The prices of agricultural products continue to rise, and the income of farmers continues to grow, which has stimulated the enthusiasm for investment in agriculture and promoted the rapid development of the agricultural machinery market. In the past five years, the global agricultural machinery industry's output value has increased from 56 billion euros in 2006 to 80 billion euros in 2011, and this year is expected to create a new high of 86 billion euros. This year, China's agricultural machinery industry indicators have maintained sustained and rapid growth, but the growth rate has declined. According to the statistics released by China Agricultural Machinery Industry Association, from January to September this year, the total industrial output value of enterprises above designated size reached 226.48 billion yuan, an increase of 18.69% year-on-year; the industrial sales value reached 2,216.19 billion yuan, an increase of 18.85% year-on-year; The export delivery value was 19.464 billion yuan, an increase of 3.55 billion yuan. China Agricultural Machinery Industry Association estimates that the total industrial output value this year will exceed 300 billion yuan, an increase of about 15%. Meeting market demand and relying on innovation Gao Yuanen said that the continued growth of the agricultural machinery industry is due to national policies. This year, the state continued to implement financial subsidies for the purchase of agricultural machinery, and the financial purchase subsidy funds reached a record high of 20 billion yuan. Local governments have implemented cumulative subsidies, operating subsidies and subsidies for subsidies for agricultural machinery that are supported by the local governments. Some provinces and municipalities have also implemented GSP subsidies for corn machines, rice transplanters and other machines for the first time. For example, Jiangsu Province has implemented inclusive subsidies for harvesters and other machines, and the pulling effect on wheat machines and all-feed rice machines is very large. In the first half of this year, Jiangsu Province's combine harvesters subsidized 9,063 units, an increase of more than 8,000 units from last year. Second, new market demand has begun to exert momentum. The market is the foundation of the development of the agricultural machinery industry. This year, the agricultural machinery market has changed, and new demand has been driven. Large-scale tractors, corn combine harvesters, large-scale agricultural machinery, livestock machinery, and deep agricultural products processing equipment have formed emerging markets for high-end products, promoting industry continuity. steady development. As the number of small and medium-sized horsepower tractors, wheat combine harvesters, and agricultural transport vehicles has expanded rapidly, the growth rate of new markets has declined, and the updated market has become a large market, providing a large market for industrial product upgrades. “What we have to see is that low-end and mid-range products such as small and medium tractors, knapsack sprayers, wheat harvesters under 4 kg, crawler rice harvesters, and 2 rows of corn harvesters are currently overcapacity, and the market is highly competitive. High-end products such as large-scale harvesters, electronically controlled large tows and supporting agricultural tools, large-scale application machines, special crop harvesters, and green forage harvesters have insufficient domestic production capacity and can only rely on imports. Innovation is the driving force for enterprise development, and brands are the survival of enterprises. Guarantee, new products are becoming the darling of the market, the pursuit of brand agricultural machinery has become the user's first choice, which requires agricultural machinery enterprises to work hard on product innovation, manufacturing innovation, brand cultivation and service innovation, constantly meet the needs of emerging markets, bring to the enterprise New economic growth point." Gao Yuanen said. Different product markets are booming and sharply coexisting This year's agricultural machinery market products are in a diversified development trend, with increasing or decreasing, hot and sharp coexistence. Among them, the production of large-capacity products represented by small and medium-sized tractors and wheat combine harvesters has fallen sharply. The explosive growth of new products represented by high-powered tractors and corn harvesters is based on rice combine harvesters and rice transplanters. The representative of the paddy field power, the expansion of products represented by animal husbandry machinery, agricultural products processing machinery has become a new hot spot in the market. “The main reason for this phenomenon is that the homogenization of small and medium-sized horsepower tractors and wheat combine harvesters is serious, the market saturation of low-end products has reached a high level, and the products have entered a period of renewal. The saturation is too high and the amount of agricultural machinery is increased. The reduction of operating area and the decrease in income and profit-making space of agricultural machinery service have affected the enthusiasm of farmers to purchase.” Gao Yuanen explained that “the reason for the continued popularity of corn harvesters is that the market has a strong demand for rigidity, and the second is Jilin, Jiangsu, etc. The province implemented a regional GSP or key subsidies for corn machines, which further stimulated the market. Third, the company's sales strategy was more flexible and strong, and the fourth was the explosive growth of the second-row corn harvester.” Rice harvester market this year The blast is the comprehensive accumulation of product technology and quality improvement. The improvement of the reliability, service performance and service quality of the rice harvester brings about the maturity of the product and the acceptance of the user. In addition, the shortage of agricultural labor in the hilly areas has further intensified, and the increase in demand for mechanized rice has also stimulated the rapid growth of rice harvesters.